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Charlotte, NC
Informing and Connecting Engaged Citizens
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May 13, 2015
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Data Scientists at Facebook Investigate Political Polarization on Facebook
Data scientists at Facebook recently published their research on how people consume political news on the social network. The study is noteworthy because the researchers had direct access to Facebook’s own data. It examines the factors that influence the likelihood that liberals or conservatives will click on news articles that are cross-cutting or those that run counter to their beliefs. Many Americans get a significant portion of their news from Facebook and in effect the social network is the largest news platform in the U.S. The study shows how the makeup of our social networks, the Facebook News feed algorithm, and individual user choice all influence the content people consume.
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